22 Ways to Dominate in Junk Removal Marketing
It’s no secret that junk removal is a high-demand service that almost everyone needs, but that doesn’t mean you get inundated with leads the day you open up shop.
It’s one thing knowing your craft and being the best junk business in town, but getting more junk removal leads is what’s going to keep your business afloat and put food on the table.
Let’s take a look at 22 digital marketing strategies (in no particular order) that you can implement to generate more junk removal leads so you can grow your business year-over-year, without ever having to worry about where your next job is coming from.
1. Post on Social Media Platforms
If you want to get more leads for your junk removal business, one of the best ways is to leverage social media platforms like Facebook, Twitter, and Instagram. Create a page for your business on each platform and regularly post about the services you offer.
Keep in mind that content should be engaging and entertaining to attract potential customers. You don’t always need to be trying to “sell” yourself. Post helpful content related to junk removal such as tips or tricks, and customer testimonials, and interact with people who engage with your posts regularly. You can then take these posts from your business page and post them to the buy and sell or yardsale or community Facebook groups in your area. (I found that 5 o’clock on Fridays gave me the best engagement in the groups) These posts give your junk removal company more authority and help people get to know your personality as well.
2. Network with Other Businesses
Networking with other businesses can help you find new leads for your junk removal business. Make sure to choose businesses that complement yours such as building contractors and home service businesses.
Make sure you focus on building a business relationship before asking for referrals. No one likes someone that’s just a taker.
Some examples of good referral partners for junk removal businesses: Realtors, Property managers, Shed Builders, Contractors, Hot Tub Companies, Demo Companies, Restoration Companies, Roofers, Mold/fire crews, Waste management companies, Competitors (yes, they can be some of the best referral partners), Tree Service Companies, Cleaning companies, Storage units, Landscapers, Power washing companies and more!
3. Partner With Charities
Consider partnering and volunteering with local charities or non-profit organizations in order to get more exposure for your junk removal business. Many of these organizations may need assistance in clearing out unwanted items from their premises and would love to support a business that is willing to help them out. Here is an article we got our local community kitchen to post (we wrote it and gave it to them) so that we could get a nice backlink from them and more community exposure.
4. Develop a Referral Program
Create a referral program that encourages existing customers to refer new ones to your business. This can be as simple as offering an incentive, such as a discount on future services, for each successful referral they give you.
If you do an amazing job then people will always refer new customers to you, but you can give your referral business a bit of a boost by offering an incentive too.
5. Search Engine Optimization (SEO)
Everyone wants to end up on the first page of Google, and having a solid SEO strategy is how you can achieve that. SEO is one of the most effective ways to increase visibility online and attract more leads for your junk removal business, but it’s not always as easy as some people may think.
When it comes to SEO, it’s important to invest time and resources into developing high-quality content for your website, optimizing keywords, and building backlinks so that potential customers can find you more easily.
Whatever you do, don’t be tempted to pay for cheap SEO services because you generally get what you pay for!
We specialize in generating leads with SEO here at Blue Crocus and our clients have been experiencing great success with the SEO work we’ve done for them.
6. Use Google Paid Advertising (PPC)
Investing in paid advertising on platforms such as Google can help you reach potential customers who are searching for junk removal services, but may not know about your business yet.
We use Google Ads to generate junk removal leads with very specific, targeted ad campaigns to ensure that the right people see your ads and become a lead.
7. Optimize Your Website
If this list of ways to get more junk removal leads was in order of importance, this one would be in the number on spot! If you don’t have a functional and optimized website for your junk removal business, you’re wasting time and money sending traffic to it.
8. Attend Local Events
Attending local events such as conferences, trade shows, and festivals can be a great way to meet new people and generate leads for your junk removal business. Bring flyers or business cards with you to share information about your services.
9. Send Out Direct Mail
While direct mail may seem outdated in this day and age, it can still be a powerful lead generation tool if used correctly. Create eye-catching postcards or letters that clearly explain the benefits of using your junk removal services and send them out to potential customers in your target area.
If you’re investing in a direct mail campaign, make sure you highlight your point of difference and consider offering residents in your service area a special deal.
10. Leverage Email Marketing
First and foremost, you need to make sure you’re collecting email addresses for all customers that engage your services or enquire about your service. This allows you to send out email marketing campaigns regularly.
Remember that you don’t always need to be trying to sell your services. You should focus on offering value to your audience. Send out informative newsletters, promotional offers, and other content that will keep people interested in your business.
11. Run Facebook Ads
Facebook Ads are a great way to reach potential customers and generate leads for your junk removal business. Target people in certain demographics or areas of interest and make sure that your ad is catchy and relevant to attract the right kind of attention. Here is an example of how we used Facebook to create community engagement with giveaways.
12. Tap Into Local Publications
Look into local publications such as newspapers or magazines that may be interested in featuring your business. Contact them with a compelling story idea about how you can help their readers with their junk removal needs. Here is an example of how we used a local newspaper to feature us. It’s often not that hard to get featured, you just need to ask.
13. Setup Your Google Business Profile
Make sure to take full advantage of your free Google Business profile (formerly Google My Business). Ensure that all the information is up-to-date and add pictures, videos, and other content as often as possible to attract more leads.
Google offers this service for free, however, you do need to ensure that you set up and optimize your Google Business profile correctly so you can generate as many leads as possible for your junk removal business.
14. Local Billboards and Posters
Invest in local billboards or posters to get word out about your junk removal business. Choose locations where potential customers are likely to see them, such as near busy highways or other public areas.
15. Join Local Networking Groups
Many local networking groups exist all around the world. Business Networking International (BNI) is one of the more formal ones, but there’s no doubt you’ll also find some local groups where business owners meet up regularly and support each other with business advice and customer referrals.
Networking comes in many forms and it’s a great way to strengthen relationships with other industry professionals. Build up a network of referral partners and stay in contact so you can generate leads for one another.
16. Create Videos for YouTube
Take advantage of the power of video marketing by creating interesting videos about your services and posting them on YouTube. Real-life case studies showing difficult or interesting jobs you’ve done are a great way to captivate your audience.
Interestingly, YouTube is the world’s second largest search engine, with Google being the largest, so posting regular video content is a great way to reach, educate and entertain potential customers.
Check out this video specifically on using YouTube for SEO if you are a junk removal company:
17. Offer Special Deals and Promotions
Offering exclusive special deals can be a great way to attract new customers and generate leads for your junk removal business. Feature these offers on your website and social media platforms, as well as in local publications or flyers.
If you’re running a special promotion, don’t forget about your existing customers too. Repeat customers are very important to your business!
18. Ask for Testimonials
The power of social proof is huge, so make sure you always ask existing customers to leave you a review or provide a testimonial about their experience with your services.
Not only can you use these testimonials in your marketing and advertising, they will help other potential customers get an idea of what you offer and why they should choose you over the competition.
Here is a video on how you can get more Reviews from a power washing company who has the most reviews of all other companies in Florida:
19. Run a Giveaway Competition
Hosting giveaways is another great way to build brand awareness, generate more leads, and reward loyal customers all at once. Leverage social media platforms such as Facebook, Twitter and Instagram to promote the giveaway and encourage people to follow you.
Make sure you do an amazing job for the lucky giveaway winner so you can ask for a testimonial to use in your future marketing.
As an added bonus, you could offer those that didn’t win a “consolation prize” in the form of a discount on your junk removal services. Here is an example of how you can give away restaurant gift cards to get more local engagement on Facebook.
20. Cold Calling and Telemarketing
While cold calling may be a little old school and may not always be effective, it can still be a useful tool for generating leads for your junk removal business. Calling through your database of old leads is also a great way to get more jobs, especially if you have a large database of contacts.
Before you start calling, ensure that your callers are professional and well-informed about your services before they begin.
21. Create a Relationship With Realtors
Realtors often need junk removal services for their clients. Creating a relationship with local Realtors can help you get a consistent flow of leads for your business.
Make sure you always provide excellent service, thank the Realtor for their referrals and consider offering their customers a special deal.
22. Ride the Short Video Trend
If you think that TikTok is all about young kids dancing, you would actually be wrong! The platform has come a long way and currently has one-billion monthly users.
When you’re out and about hauling junk, post regular videos about your day-to-day and provide some entertainment to your audience. If you stay consistent, you’ll be surprised at how fast your account will grow and you may even start generating a steady flow of leads for your junk removal business.
The Final Word on Junk Removal Leads
Well, there you have it, 22 different ways to improve your junk removal marketing. We hope this guide has given you plenty of ideas on how to generate more leads for your junk removal business.
Remember that it takes hard work and dedication to succeed in the competitive world of junk removal services so keep trying new ways of generating leads and if you ever need a helping hand, feel free to contact us here at Blue Crocus Solutions.
Did We Miss Anything?
If you want to add any good bonus pointers for other haulers (and get a featured backlink from our blog) drop me an email at Lewis@BlueCrocus.ca and we would be happy to include it.
What Is It Like Working With Blue Crocus Solutions?
Might want to check out this horror story from a client who worked with us..
Well that’s it folks, happy junking, go get that junk removal money!
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