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Building a Thriving Junk Removal Business through Community Engagement and Organic Lead Generation

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In today’s fast-paced world, businesses that prioritize community engagement and address local needs tend to thrive. One such success story is JAWS – Junk and Waste Solutions, a company that has grown significantly by connecting with the community and building meaningful relationships.

JAWS stands out as an example of how focusing on organic lead generation and catering to your community’s needs can lead to remarkable business growth. In this blog post, we will explore JAWS’ journey, highlighting how their commitment to serving the community plays a pivotal role in their success.

How A Local Junk Removal Business Grew Through Community Involvement And Organic Lead Generation

Putting the Community First

At the core of JAWS’ business philosophy is a genuine commitment to the community they serve. JAWS Founder and CEO, Persons Griffith, chose the waste management industry because he saw an opportunity to continue serving, and  “decided to launch JAWS while in search of a greater purpose following our military service.” He believes that the industry needed servant leaders especially as it became inundated due to its fast-paced growth. What captured his attention was how the industry “creates an opportunity to really connect with community needs.” From the outset, JAWS recognized the importance of understanding local needs and tailoring their services accordingly. By actively listening to the community and adapting its offerings, JAWS has built strong bonds and established a stellar reputation.

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Engaging with the Community

JAWS actively engages with the community through various channels, including social media platforms, local events, and community outreach programs. They make a conscious effort to establish themselves as not just a service provider but also a reliable partner invested in the community’s well-being. As JAWS remains committed to contributing to their nonprofit partner’s initiatives, they’ve established several initiatives of their own and use them to connect with potential clients. 

One example is their “Military Mattresses” campaign, which uses revenue generated from recycling old used mattresses to donate funds to a local veteran nonprofit called Vet Starts. Campaigns like this fulfill their search of purpose and support the local communities they serve. By attending local events, sponsoring community initiatives, and participating in volunteer activities, JAWS has become a familiar and trusted presence in the area.

“If you focus on sales you’ll have customers, but if you build relationships, you’ll have lifelong clients.”

Nurturing Relationships

One of the cornerstones of JAWS’ success lies in their ability to cultivate relationships. By focusing on building strong connections with their customers, JAWS has managed to foster loyalty and generate a significant portion of their business through referrals. Their commitment to providing exceptional service and personalized solutions has earned them a loyal customer base that is eager to recommend their services to others. JAWS has accomplished this through exceptional communication and customer service, showing client appreciation and personalized interactions, and consistency. JAWS ensures that every customer is treated like a million-dollar client and consistently delivers their customer satisfaction guarantee. Something as simple as a handwritten thank you card goes a long way!

Organic Lead Generation

JAWS takes great pride in their organic lead generation. Over 80% of their business comes from organic sources. More than 70% of their leads are generated through customer referrals to their extended networks, including their families and friends. This remarkable statistic speaks volumes about the high-quality service JAWS provides and the trust they have gained within the community. “If you focus on sales you’ll have customers, but if you build relationships, you’ll have lifelong clients.”

Tailoring Services to Community Needs

JAWS’ success can be attributed to their ability to adapt their services to meet the specific needs of the community. By offering a wide range of waste management solutions, from junk removal to recycling programs, JAWS has become a one-stop solution for all waste-related concerns. Their willingness to go the extra mile and provide customized services has positioned them as a trusted partner for both residential and commercial clients. Often overlooked are the community needs that go beyond just the services provided by a business. One thing that sets JAWS apart from their competition is their ability to connect their services with the needs of the community through their nonprofit partnerships. “We know there are community needs that aren’t being met, and that there are organizations out there that need support in their mission to fill those needs.” Often JAWS can repurpose and donate “junk” that goes to fulfilling a community need. For example, they’re able to bring furniture to Furnishing Families of Texas whose mission is to meet the physical and spiritual needs of single moms and their children by providing beds, bedding, furniture, kitchenware, and other household goods to predominantly single moms with children in need in the DFW area.

Positive Impact on the Environment

Beyond their commitment to the community, JAWS also prioritizes sustainability and environmental stewardship. They actively promote eco-friendly practices and work towards minimizing waste by implementing responsible disposal methods and recycling initiatives. “We are currently working on an arrangement to participate in Kennedale’s annual ‘Bring It’ event which allows for residents to bring items such as e-waste and household hazardous waste to a drop-off location for disposal.” Another great example of sustainability and impact on the environment is JAWS’ sponsorship of a local recycled junkyard playground which is being built at a local summer camp and preschool “Camp Anothen”. They are collecting old playground equipment, tires, pallets, and other such items to donate to Camp Anothen for building materials. By aligning their business values with community concerns about environmental conservation, JAWS has garnered widespread support and admiration.


JAWS’ exceptional growth is a testament to the power of community engagement and organic lead generation. By prioritizing the community’s needs, nurturing relationships, and delivering exceptional service, JAWS has become a trusted provider in the waste management industry. Their commitment to sustainability and community welfare has not only driven business growth but has also had a positive impact on the environment. JAWS stands as a shining example of how businesses can thrive by actively connecting with their communities, making a genuine difference, and creating a win-win scenario for all stakeholders involved.

About Persons Griffith

Persons Griffith is a dynamic 35-year-old entrepreneur and community leader who has significantly impacted various fields. As a retired Marine Corps Veteran, Persons brings the discipline, dedication, and leadership skills acquired during his service to every endeavor. His unwavering commitment to excellence has earned him a nomination as the 2023 Arlington Veteran Owned Small Business of the Year award and a nominee for the prestigious 40 Under 40 Award.

As the Founder and CEO of JAWS – Junk and Waste Solutions, Persons has become a waste management industry leader with innovative strategies and sustainable practices. Under his leadership, JAWS has become a beacon of environmental responsibility, providing efficient and eco-friendly solutions to the community’s waste management needs.

Persons is an active member of the Arlington Chamber of Commerce and the Veteran Business Council, where he leverages his extensive experience in strategic and contingent planning to benefit local businesses and organizations. He has demonstrated a remarkable ability to navigate complex challenges and devise creative solutions, positioning him as a sought-after advisor in his field and other industries.

His genuine passion for serving others and building community sets Persons apart. He believes in the power of collaboration and actively engages with individuals and organizations to foster meaningful connections and create opportunities for growth. Whether through charitable initiatives, mentorship programs, or community events, Persons consistently demonstrates his commitment to positively impacting the lives of those around him.

With a compelling combination of entrepreneurship, military experience, strategic thinking, and a heart for service, Persons Griffith continues to inspire and lead by example. His visionary approach and unwavering dedication make him an influential figure in the business world and the community.

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