6 REAL Reasons Why You Need A Mobile-Optimized Website
We’ve all heard the saying, “If you build it, they will come.” But what about that other saying: “If you build it right, they&...
Running a successful junk removal business isn’t just about being great at what you do—it’s about consistently generating the right type of leads to keep your company growing. While demand for junk removal services is high, attracting quality leads is key to ensuring long-term success and stability.
To help you achieve that, we’ve compiled 22 digital marketing strategies that will not only help you secure more leads but also ensure they’re the right fit for your business.
These strategies will position your junk removal business for sustainable growth, so you never have to worry about where your next job will come from.
Before we start, check out method to get free junk removal leads:
To drive more inquiries and grow your cleanup business, create a presence on platforms like Facebook, Instagram, and Twitter. Post regularly about your junk removal services, debris disposal tips, and customer success stories to engage prospects.
Here are some content types you can produce:
Before-and-After Photos: Showcase the transformation after a debris cleanup, highlighting the effectiveness of your services.
Customer Testimonials: Share positive reviews from satisfied clients to build trust and encourage inquiries.
How-to Guides: Offer disposal tips or DIY junk removal hacks to position your business as an expert in the field.
Video Content: Create short videos of your team in action or explain the junk removal process to educate prospects and increase conversion rates.
Seasonal Tips: Post advice on seasonal cleanups (e.g., spring cleaning) to tap into timely opportunities for more leads.
If you prefer a hands-on approach, you can create this content yourself using tools like Canva for visuals, your smartphone for photos and videos, and social media scheduling apps like Buffer to manage posts. However, hiring professionals can elevate your content. You can find freelance writers, designers, and videographers on platforms like Upwork or Fiverr.
Costs can vary—writers may charge $50-$100 per blog post, while designers and videographers can range from $200 to $1,000 depending on the project. Investing in professional content can boost your credibility and lead conversion.
Networking with other businesses can help you find new junk removal leads. Make sure to choose businesses that complement yours such as building contractors and home service businesses.
Make sure you focus on building a business relationship before asking for referrals. No one likes someone that’s just a taker.
Some examples of good referral partners for junk removal businesses: Realtors, Property managers, Shed Builders, Contractors, Hot Tub Companies, Demo Companies, Restoration Companies, Roofers, Mold/fire crews, Waste management companies, Competitors (yes, they can be some of the best referral partners), Tree Service Companies, Cleaning companies, Storage units, Landscapers, Power washing companies and more!
Consider partnering and volunteering with local charities or non-profit organizations in order to get more exposure for your junk removal business. Many of these organizations may need assistance in clearing out unwanted items from their premises and would love to support a business that is willing to help them out.
Here is an article we got our local community kitchen to post (we wrote it and gave it to them) so that we could get a nice backlink from them and more community exposure.
Encourage existing customers to refer new clients by offering a simple incentive, such as a discount on future services for every successful referral. According to a study in the Journal of Marketing, referred customers tend to have a 16% higher lifetime value than non-referred ones, making them a key asset for business growth.
Additionally, Nielsen’s Global Trust in Advertising report highlights that 83% of people trust recommendations from friends and family, reinforcing the power of word-of-mouth. By offering a referral incentive, you can amplify this effect and attract more quality leads.
For more inspiration, check out 15 creative examples of referral programs to get started on boosting your junk removal business with proven strategies!
Here’s a real-life scenario: Studies show that the website ranking 1st on Google receives about 27.6% of all clicks for any given keyword, while the site in 5th position only captures around 5.1% of clicks.
Let’s say you’re currently ranked 5th and getting 5 leads per month from that position. If you move up to the 1st position, you could see over 5 times more traffic, which means you’d be receiving around 27 leads per month instead of just 5.
This is why finding the right SEO agency is crucial—it helps you capture more leads, grow your customer base, and ultimately increase your sales.
Investing in Google Ads can help you reach potential customers who are actively searching for junk removal services but haven’t discovered your business yet. Here’s how it works: when someone searches for something like “junk removal near me,” your ad can appear at the top of the results page.
You only pay when someone clicks on your ad, and the cost per click (CPC) depends on how competitive your keywords are. For junk removal, this might range from $2 to $10 per click.
For example, if you’re paying $5 per click and receive 100 clicks, that’s a $500 investment. With a 10% conversion rate, you could expect around 10 leads from those clicks. If each lead turns into a job worth $200, you could potentially earn $2,000 from a $500 ad spend—providing a 4x return on your investment.
This highlights how Google Ads, when used effectively, can bring in high-quality, targeted leads that result in significant returns.
Your website design plays a critical role in converting visitors into leads. Focus on these key elements:
Strong Call-to-Action (CTA): Clear, prominent buttons like “Get a Free Quote” or “Call Now” on every page.
Fast Load Speed: Ensure your site loads quickly to avoid losing prospects.
Mobile-Friendly Design: Make sure your site is responsive for mobile users.
Trust Signals: Showcase customer reviews and badges to build credibility.
Simple Navigation: Easy access to services, pricing, and contact info.
Quick Contact Forms: Short, simple forms and live chat for instant inquiries.
With an optimized website design, you’ll boost conversions and turn more visitors into valuable leads.
Attending local events like conferences, trade shows, and festivals is an excellent way to get more junk removal leads.
In fact, 95% of marketers believe that in-person events provide valuable opportunities for building face-to-face connections, and 68% of event attendees become qualified leads, according to industry reports.
Make sure to bring flyers or business cards to share information about your services and leave a lasting impression.
Interestingly, YouTube is the world’s second largest search engine, with Google being the largest, so posting regular video content is a great way to reach, educate and entertain potential customers.
See how other YouTubers work on their junk removal videos.
While direct mail may seem outdated in this day and age, it can still be a powerful lead generation tool if used correctly. Create eye-catching postcards or letters that clearly explain the benefits of using your junk removal services and send them out to potential customers in your target area.
If you’re investing in a direct mail campaign, make sure you highlight your point of difference and consider offering residents in your service area a special deal.
First and foremost, you need to make sure you’re collecting email addresses for all customers that engage your services or enquire about your service. This allows you to outreach via email marketing campaigns regularly.
Remember that you don’t always need to be trying to sell your services. You should focus on offering value to your audience. Send out informative newsletters, promotional offers, and other content that will keep people interested in your business.
Facebook Ads are a powerful tool for reaching potential customers and generating leads for your junk removal business. On average, Facebook Ads have a conversion rate of 9.21%, which is higher than most other platforms.
Additionally, you can target specific demographics, locations, and interests to reach the exact audience you need.
With ad costs averaging around $0.94 per click and $12.07 per 1,000 impressions, Facebook Ads can offer an affordable way to generate high-quality prospects.
Look into local publications such as newspapers or magazines that may be interested in featuring your business. Contact them with a compelling story idea about how you can help their readers with their junk removal needs. Here is an example of how we used a local newspaper to feature us. It’s often not that hard to get featured, you just need to ask.
Make sure to take full advantage of your free Google Business profile (formerly Google My Business). Ensure that all the information is up-to-date and add pictures, videos, and other content as often as possible to attract more leads.
Google offers this service for free, however, you do need to ensure that you set up and optimize your Google Business profile correctly so you can generate as many inquiries as possible for your junk removal business.
Investing in local billboards or posters can be an effective way to get the word out about your junk removal business. Billboard advertising costs vary depending on location, but for high-traffic areas like busy highways, prices typically range from $1,500 to $4,000 per month.
Smaller posters in public spaces or local businesses can be a more affordable option, with costs ranging from $300 to $800 per month. By placing your ads in areas with high visibility, you can reach potential customers who are actively in need of your services.
Many local networking groups exist all around the world. Business Networking International (BNI) is one of the more formal ones, but there’s no doubt you’ll also find some local groups where business owners meet up regularly and support each other with business advice and customer referrals.
Networking comes in many forms and it’s a great way to strengthen relationships with other industry professionals. Build up a network of referral partners and stay in contact so you can generate leads for one another.
Offering exclusive special deals can be a great way to attract new customers and generate leads for your junk removal business. Feature these offers on your website and social media platforms, as well as in local publications or flyers.
If you’re running a special promotion, don’t forget about your existing customers too. Repeat customers are very important to your business!
The power of social proof is huge, so make sure you always ask existing customers to leave you a review or provide a testimonial about their experience with your services.
Not only can you use these testimonials in your marketing and advertising, they will help other potential customers get an idea of what you offer and why they should choose you over the competition.
Here is a video on how you can get more Reviews from a power washing company who has the most reviews of all other companies in Florida:
Hosting giveaways is another great way to build brand awareness, generate more leads, and reward loyal customers all at once. Leverage social media platforms such as Facebook, Twitter and Instagram to promote the giveaway and encourage people to follow you.
Make sure you do an amazing job for the lucky giveaway winner so you can ask for a testimonial to use in your future marketing.
As an added bonus, you could offer those that didn’t win a “consolation prize” in the form of a discount on your junk removal services. Here is an example of how you can give away restaurant gift cards to get more local engagement on Facebook.
While cold calling may be a little old school and may not always be effective, it can still be a useful tool for generating leads for your junk removal business. Calling through your database of old leads is also a great way to get more jobs, especially if you have a large database of contacts.
Before you start calling, ensure that your callers are professional and well-informed about your services before they begin.
Realtors often need junk removal services for their clients. Creating a relationship with local Realtors can help you get a consistent flow of leads for your business.
Make sure you always provide excellent service, thank the Realtor for their referrals and consider offering their customers a special deal.
If you think that TikTok is all about young kids dancing, you would actually be wrong! The platform has come a long way and currently has one-billion monthly users.
When you’re out and about hauling junk, post regular videos about your day-to-day and provide some entertainment to your audience. If you stay consistent, you’ll be surprised at how fast your account will grow and you may even start generating a steady flow of leads for your junk removal business.
Well, there you have it, 22 different ways to improve your junk removal marketing. We hope this guide has given you plenty of ideas on how to generate more leads for your junk removal business.
Remember that it takes hard work and dedication to succeed in the competitive world of junk removal services so keep trying new ways of generating leads and if you ever need a helping hand, feel free to contact us here at Blue Crocus Solutions.
If you want to add any good bonus pointers for other haulers (and get a featured backlink from our blog) drop me an email at Lewis@BlueCrocus.ca and we would be happy to include it.
Might want to check out this horror story from a client who worked with us..
Well that’s it folks, happy junking, go get that junk removal money!
