Referral Partners for Your Junk Removal Business = FREE LEADS
Who is Lewis, and why should you even listen to him? I’m glad you asked. Too many silly people on the internet to listen to all of them. I own Bl...
One of the most important things in business is credibility. Without it, building customer loyalty, standing out against competitors, and retaining clients can be challenging.
The Junk Removal industry is an ever-changing landscape, and establishing and maintaining credibility has proven to be quite tricky. However, over the years, there has been a reliable source of credibility for businesses.
This is the Better Business Bureau’s (BBB) seal of approval. This accreditation has given customers the thumbs-up to know they’re working with a trustworthy, ethical, and vetted business. But how will this accreditation still hold up in 2024? Let’s dive in.
Established in 1912, the Better Business Bureau (BBB) is a private, non-profit organization that aims to foster trust and resolve marketplace disputes between businesses and consumers.
The BBB gathers and shares information about business reliability, notifies of potential frauds or unethical practices, and gives accreditation to businesses that meet specific standards, known as the BBB Accreditation Standards.
The BBB combines standards to encourage businesses to maintain high ethical standards and help customers make informed decisions. These include accreditation, letter grade ratings, customer reviews, and complaint resolution.
BBB Seal of Accreditation:
– To apply to be accredited by the BBB, businesses must meet specific standards of trust, transparency, and ethical business practices.
– Once they meet these requirements, accredited businesses may showcase their BBB Seal to show their consumers they have undergone a vetting process and have credibility.
Grade Letter Rating System:
Customer Reviews:
Customer Complaints:
– As a mediator, the BBB can receive customer complaints, facilitating communication and resolution.
– A company’s BBB rating can be impacted by its ability to satisfactorily resolve customer complaints and concerns.
Beyond being a middle-man, the Better Business Bureau promotes accountability and mutual trust between businesses and consumers.
As mentioned, you must meet specific standards to get accredited by the Better Business Bureau. A fee is associated with getting accredited, and it varies depending on multiple factors, including the size of your business.
To be recognized by the BBB, you need to commit to the following standards:
These standards were set to maintain trust and high ethical standards for all businesses.
Being vetted by the BBB has always carried significant weight in the junk removal community, especially for an older generation target audience. Although this accreditation is not a guarantee to bring you sales or generate leads, it is a certificate of trust your customers can have in you.
When people are thinking of buying a product or hiring a service, they usually do two things:
This boils down to credibility. With so many businesses doing the same thing as you, having the BBB stamp of approval can make you stand out.
Being accredited provides peace of mind and assurance to potential customers. However, not being accredited doesn’t mean a business “isn’t good.” Many reputable and successful companies are not BBB-accredited.
So why does it matter if you’re accredited or not? Well, there are some cons to not having the BBB stamp of approval, such as:
– Some customers look for businesses accredited by the Better Business Bureau to ensure they meet specific standards.
– It gives an extra layer of trust. Not having this approval can provide a feeling of uncertainty to some clients.
– Depending on the industry, BBB accreditation could be vital. It’s important to know what competitors are doing and how clients in your industry react to it.
The question we’ve all been waiting for. Does being accredited by the BBB still matter in 2024? Short answer: It depends!
According to a study conducted by the BBB, 70% of consumers stated that the information on the BBB website played a vital role in their decision to do business with the company.
The Better Business Bureau stamp of approval is still an excellent credibility power move in 2024. It builds credibility and functions as a strategic move – a solid backlink that increases the online presence and brand assets that make you stand out.
For businesses starting, the BBB accreditation isn’t a make-or-break deal; you can do business without it, but having it adds weight to your credibility.
To be considered for accreditation, you must fill out a form. It takes around 15 minutes to complete and up to 21 days to hear a response once you submit it.
STEP 1: Contact and Business Information
STEP 2: Accreditation Eligibility Questions
STEP 3: Review and Submit
Once you submit your application, you will receive an application number. You will be contacted by either phone or email in the next 21 days. It is also possible for the Better Business Bureau to contact you and offer accreditation without you having to submit a form.
Beware of phishing, and remember that no legitimate organization will ever ask for private information such as passwords or any other type of information relating to any account you may have.
Yes! You can build your credibility without BBB. It’s an excellent tool to have under your belt, but you can do without it.
If you’re still not sold on the BBB, no worries. You’re not alone; you can use several strategies to build a name for yourself.
Reviews & Engagement:
Customer reviews and social media engagement are a vital way to build trust. People trust people, and if you’re getting positive feedback from your existing customers, you’re on your way to building credibility.
Strong Online Presence
Having a solid online presence is crucial. Updated social media profiles and a robust website show reliability and dedication to quality. Fostering credibility and customer satisfaction.
Be Patient:
Building credibility without BBB’s backup is doable. You have to be patient and aware that it will not happen overnight. Keep providing good results, and let your work speak for itself.
The Better Business Bureau isn’t the only reliable source to build authority. Business review websites are an easy-to-use, free alternative that builds trust and enhances credibility.
Customer reviews can seem daunting, but they’re one of the best ways to show your authority in the industry.
– Increased Visibility: They build credibility, and review sites can help boost your online visibility.
– Improved SEO: Positive reviews can help with your SEO (Search Engine Optimization) efforts, making your business more visible to local customers.
– Customer Feedback: Reviews can give you incredible insight into what your clients find valuable about your work and areas of improvement.
Some common alternatives include:
Leveraging business review sites can help business growth, reputation, and customer satisfaction.
If you’re considering getting accredited by the Better Business Bureau, there are several factors you should consider.
Meeting Standards: The BBB has a set of standards you must meet to qualify for their approval. Make sure you can meet and maintain them in the long run. It may reflect on your rating if you can’t meet the standards.
Responsiveness to Customer Complaints: Your ability to address and resolve customer complaints is significant in being accredited. It’s essential to be prepared to do it promptly and efficiently.
Reputation Management: You need to ensure that you don’t have any existing unresolved issues before seeking accreditation.
Accreditation Cost: Understand the cost associated with the BBB accreditation. Make sure this expense aligns with your budget and ROI.
Long-Term Strategy: Consider how getting accredited plays into your long-term business strategy.
It’s essential to understand and meet all the requirements to ensure you can meet the standards set by the Better Business Bureau.
Conclusion
As of 2024, whether being BBB accredited is still important depends on several factors. As previously mentioned, while you can still do business without it, the Better Business Bureau (BBB) accreditation continues to provide credibility and customer trust.
The BBB’s stamp of approval is an influential endorsement for businesses looking to build a strong reputation and stand out from competitors. Whether you decide to get accredited or not, keep transparency, honesty, and commitment to ethical practices at the forefront of your business.
Who is Lewis, and why should you even listen to him? I’m glad you asked. Too many silly people on the internet to listen to all of them. I own Bl...
As every business owner knows, digital marketing is key to their long-term success. However, Casey Lawrence, founder of The Junk Coach, still encou...
If you’re running a business in Fredericton, you know that online traffic is key to your success. You may have tried optimizing your website ...