Break Through the Noise & Reach New Customers – Casey Lawrence Interview
As every business owner knows, digital marketing is key to their long-term success. However, Casey Lawrence, founder of The Junk Coach, still encou...
Does your business rely on leads from the internet?
If yes, then Google is your business partner.
Google has over 80% of the market share of internet searches. They built a whole array of heavily integrated products to support your business.
As an entrepreneur, it is easy to think of yourself as the lone wolf clawing out your territory. However, nothing could be further from the truth.
The lone wolf mindset is self-isolating and combative. It will not lead you where you want to go. In fact, this way of thinking will block opportunities and prevent you from attaining your goals.
Instead, reframe your thinking about the services your business needs. Are they limited business partners who help you along your entrepreneurial journey? Or are they simply vendors?
To separate a vendor from a business partner, rank each vendor using the following questions. Insert the name of any business you pay to use their products or services.
Now rank your answers.
The businesses you cannot do without should be treated like silent business partners.
After identifying your silent business partners, it is time to shift "how" you think about them.
In any partnership, each partner's motivation, needs, goals, and desires must be considered. Once outlined, craft a mutually beneficial game plan to help each reach their goals.
To get the most value from your silent business partners, evaluate the following:
Knowing these four partnership fundamentals allows you to plan how you respond accordingly.
In a nutshell, Google wants “to organize the world’s information and make it universally accessible and useful” so users stay on their platform and view ads.
That is a lot to unpack.
To help businesses get the word out, Google created highly integrated programs. From YouTube and Google Ads to the Google office suite and email, Google has you covered.
Here is a quick list of what Google offers:
Google is out to make your business look good – as long as you follow through on your end.
With all these options, where do you start?
Blue Crocus Solutions removes the guesswork. We love getting into the digital details to craft a solution that works for you and Google.
We help small businesses satisfy what Google needs. Then Google can keep its promise of putting your business in front of your customers.
We offer search engine optimization, lead generation, website design, logo creation, Google Ads management, and more.
Blue Crocus Solutions is an emerging leader in the digital marketing space. Our simple three (3) step process is designed to get Google to work with you quickly and effectively.
It all starts with a phone call or video call to uncover what you need, where you are, and if we are a good fit for you.
Our team customizes a solution to get you where you want to go.
Our team begins fulfilling our promise to you. Our responsive team will answer any questions you may have.
Please fill out the contact form below to get the ball rolling.
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