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You’ve probably heard the news: a website is no longer just a marketing tool. Instead, it’s also a sales channel. But if you want to succeed at selling your products through your website, you need to build it with buyers in mind. That means thinking about everything from the site design and copywriting to how easy it is for people to find you.
In this article, we’ll show you how to build a site that attracts buyers by making its content informative, interactive, fast-loading, and mobile-friendly.
Maintaining a consistent style and layout across all website pages is important. Each page should have the same header, navigation bar, footer, and other elements. If you build your site on WordPress, many free themes are available that let you make changes as needed without having to learn code or hire a designer.
A good rule of thumb is to use the same fonts throughout the site — no matter their size — so that everything looks cohesive. For example: if an H1 tag is 36px, but an H2 tag is 24px, then those sizes shouldn’t be mixed up throughout the rest of your content either; instead, keep them all in line with one another (i.e., H1=36px).
When you use images on your website, make sure they are relevant to your business and of high quality. Images that are not in focus or don’t show what they’re supposed to be showing can quickly turn away potential customers. In addition, the size of the image matters: If a picture is too small and pixelated, it may be hard for visitors to see what you’re trying to show them. For example, if you have a site selling products with specific dimensions (such as jewelry), it would be best not to use small pictures since this might confuse potential buyers about what exactly they’re buying (and whether it will fit).
Finally, remember that if an image has copyright or trademark protection, it’s illegal for us as website owners/designers/developers/etc., depending on how deep our pockets are willing to go!
It’s important to make sure your website is easy to navigate. You want users to be able to find what they need quickly and easily, so create intuitive navigation menus with clean links that are easy for people to click on. Keep the site simple, too—it doesn’t need many bells and whistles.
If you offer many products or services, it might help users if you have a search function on your website where they can enter keywords into a box that will bring up relevant results in seconds (like Google).
When it comes to site design, user experience (UX) is just as important as visual appeal. If visitors have trouble navigating your site or finding what they need, they will likely go elsewhere and never return.
To make sure you’re creating a good UX:
SEO helps you attract more visitors to your website, which can translate into more customers and sales. It also keeps those visitors engaged with your content, so they’re more likely to stick around and continue reading — or take action (like purchasing).
SEO is not a one-time job; it requires regular upkeep and optimization of your site’s content, structure, design, page titles, meta descriptions, and other elements that search engines use as ranking factors.
Mobile-friendly websites are more likely to be used, which can mean a huge difference in the number of leads you get. Users will find another company with a simpler website if your site is difficult to navigate on a mobile device.
To make sure your site is mobile-friendly, use responsive design templates if you’re building a website from scratch or updating an existing one. Responsive design allows pages and elements on those pages to respond based on how big they are being viewed. It uses CSS3 media queries so that when someone views your site through their phone’s browser, it will automatically adjust itself depending on their screen size. This makes for an intuitive experience for everyone visiting the page, regardless of what type of device they’re using at any given moment.
A slow website is a frustrating experience for your visitors. Slow websites are also more likely to have lower conversion rates than fast ones, which means they cost you money. Therefore, it’s important to implement strategies that will speed up your website and make it easier for buyers to complete their purchases.
One way to do this is using a content delivery network (CDN). A CDN helps reduce the amount of data that has to be transmitted from the server that hosts your website. It reduces lag time and improves site performance by allowing visitors’ browsers to cache files locally instead of having each request travel across the internet before reaching its destination on your server.
Understanding buyer behavior is important for building a website that attracts buyers. Buyer behavior varies from industry to industry and even from product to product, so it’s important to understand the particular needs of your target audience and the market you are trying to reach. While there are no hard-and-fast rules, here are some behaviors buyers typically exhibit:
To attract buyers, you need to make your website interactive. Interactivity is the ability of a website to provide users with a way to interact with the site. It’s achieved by adding features like buttons and forms that allow visitors to click, input data, and perform actions at their discretion.
But why would you want your website to be interactive? One reason is that it gives people more control over their experience on your page – which boosts engagement and makes them feel more comfortable as they spend time exploring what you offer.
When building an interactive web page for your business or organization, several things can help guide you in creating an experience that brings buyers back again:
At the end of the day, you should remember that every merchant has a distinct business model and style for their customers. There is no one-size-fits-all approach to selling on the Web. With the right tools and marketing strategy, selling your products through your website becomes easier than ever before. All it takes is some good planning, and you’re well on your way to reaching new heights in your sales funnel.
If you’re still struggling with your website, let us help.
We know it can be hard to know where to start, how long it will take, and what you need to do to build an attractive site that will attract buyers. We’ve been there ourselves! That’s why we created this guide: so that if you’re struggling with your website, you can use it as a resource for guidance on how to fix your problems.
But even with all this information at our fingertips, we know that sometimes you just need someone who’s done it before to help guide you through the process. At Blue Crocus Solutions, we can rebuild any website you have and make it faster and more optimized for SEO. Our team of designers has worked with hundreds of clients and knows exactly what they need in order to create a robust sales channel for their business.
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