6 REAL Reasons Why You Need A Mobile-Optimized Website
We’ve all heard the saying, “If you build it, they will come.” But what about that other saying: “If you build it right, they&...
In today’s competitive digital landscape, standing out requires more than just great products or services—it demands authenticity, consistency, and strategy. Adam McChesney, a seasoned entrepreneur and marketing strategist, shared invaluable insights on the Marketing Without Rules podcast about the power of personal branding and the tactics that can help businesses grow. From leveraging social media to mastering local SEO, Adam’s journey serves as a masterclass in building both personal and business authority.
Let’s dive into the key takeaways from his conversation and explore how you can apply these lessons to your entrepreneurial journey.
This podcast is sponsored by Blue Crocus Solutions, a marketing agency offering website design, branding, and Search Engine Optimization (SEO) services for Home Service businesses.
Adam McChesney’s entrepreneurial journey began in 2018, when he transitioned from a successful career in medical device sales to the digital marketing world. Early on, he realized that personal branding was his unique edge. While competitors could replicate services, his personality, story, and values were entirely his own.
“The only thing unique and different about me in my company is me,” Adam explained. Sharing his story allowed him to forge authentic connections with his audience and differentiate himself in a crowded market.
To amplify your personal brand, it’s crucial to focus on authenticity. Engage your audience with your real story—your challenges, lessons, and triumphs. The more relatable you are, the more trust you build.
“People don’t buy from businesses; they buy from people.” — Adam McChesney
Adam emphasizes that consistency is far more important than perfection when it comes to building your brand and business. Whether through social media, traditional advertising, or community engagement, showing up consistently builds familiarity and trust.
“If you can be consistent with anything, you are going to get results,” Adam shared.
To ensure consistency:
Even when results seem slow, staying consistent will help you establish credibility over time.
“Success in business is about doing the right things consistently, not occasionally.” — Adam McChesney
For business owners trying new strategies, Adam’s advice is simple: commit for at least 90 days. This time frame allows you to test, learn, and refine your approach before deciding whether to pivot or persevere.
Adam shared his own experience: “At day 89, I signed up my first client that ended up being a client for three and a half years.” This breakthrough wouldn’t have happened if he’d given up too early.
When implementing the 90-day rule:
“Most people fail not because the strategy doesn’t work, but because they quit too soon.” — Adam McChesney
For home service businesses and other local industries, Adam believes digital marketing is a game-changer. Platforms like Facebook allow businesses to connect with their communities in authentic ways, often at little to no cost. Yet many business owners hesitate to embrace digital tools, missing out on enormous potential.
“You can’t afford not to take advantage of all of the free and easy ways to grow your business, with your personal Facebook being one of those keys,” Adam emphasized.
For local businesses looking to expand their reach:
By connecting with your audience where they already spend time, you can significantly enhance your visibility and reputation.
“The key to local success is meeting people where they are—both physically and digitally.” — Adam McChesney
Adam’s success in auto glass repair is a shining example of how powerful local SEO can be. By creating web pages optimized for specific cities and neighborhoods, his business dominated local search results, attracting high-quality leads.
“We started adding a significant amount of content to our website for every single suburb or city in and around the St. Louis area,” Adam shared. This hyper-localized strategy not only improved search rankings but also established his authority in the market.
If you’re looking to boost your local SEO:
Investing in local SEO ensures that when potential clients search for your services, your business is the first one they see.
“Winning in local search is about being specific, relevant, and consistent.” — Adam McChesney
Adam McChesney’s entrepreneurial success is rooted in taking consistent, deliberate action while staying authentic to his personal and business values. Too often, entrepreneurs look for reasons why a strategy won’t work, rather than focusing on how it could succeed.
“Stop looking for reasons and excuses why something is not going to work, and try to find the one way that, if you follow the plan, it’s going to work,” Adam shared.
If you want to take your business to the next level:
Ultimately, success comes to those willing to invest the time, effort, and patience required to build something meaningful.
To learn more about Adam, check out his website here: https://www.buildauthority.co/
This Podcast is sponsored by Blue Crocus Solutions, a marketing agency offering website design, branding, AEO (Answer Engine Optimization) and Search Engine Optimization (SEO) services for Home Service businesses.
To see more episodes of the Marketing Without Rules Podcast, visit the podcast here:
