Arch City Sealcoating

How a New Website Amplified Arch City Sealcoating’s Success

3x increase in web inquiries within the first month
90% of closed leads now come through the website
2/3 of new leads sourced from Google Business & website

The Challenge

Scott Morse built a strong business reputation in St. Louis through Arch City Sealcoating, delivering excellent service and community involvement. However, his website didn’t reflect the quality of his work. It was outdated and failed to generate leads, which limited his growth potential.

The traffic from the new website is RELENTLESS! Did a little data trivia for fun. I've quoted more work this season so far (not even May yet) than I've COMPLETED in the 8 years since I started this business.

Thank you so much for all your help and advise over the years, it's very much appreciated.

Scott Morse

Founder of Arch City Sealcoating

The Solution

Blue Crocus Solutions designed a modern, SEO-optimized, and mobile-friendly website that delivered measurable results. Key changes included:

Developing a fully responsive website with a modern design
Writing SEO-focused content to target local customers
Integrating clear, user-friendly calls-to-action
Using authentic photos of the team and their completed projects
Ensuring fast page load times and mobile optimization

The Results

Scott immediately saw results following the launch of his new website:

So for fun (because data is fun!)

I went back through all my leads for the last 30 days.

Roughly 2/3 of all my leads not from current clients are coming from either my Google business listing direct phone calls or bid request emails off my website.

Just know that the work you did has a huge impact on my business and is very much appreciated!

Scott Morse

Founder of Arch City Sealcoating

The Ultimate Benefit

Beyond generating leads, Scott gained control over his business, allowing him to

Turn down jobs he doesn’t want
Prioritize high-quality, high-profit projects
Select the right customers instead of taking every opportunity

Conclusion

Scott’s business was already performing well, but his new website amplified that success. Our SEO, professional design, and clear calls-to-action helped him convert website visitors into paying customers.

A great website doesn’t just exist; it works.

"The traffic from the new website is relentless! The work you did has a huge impact on my business. My schedule is now full with the right customers, and 90% of my leads come directly through the site. It’s a game-changer."

Scott Morse

Founder of Arch City Sealcoating