6 REAL Reasons Why You Need A Mobile-Optimized Website
We’ve all heard the saying, “If you build it, they will come.” But what about that other saying: “If you build it right, they&...
Here are the results Blue Crocus Solutions has achieved for Smedley Plumbing since they joined the BCS family in June 2023.
Let’s look at the Search Console Data for March of 2023 vs March 2024.
Search Console gives insights into how Google views and interacts with a website.
Clicks: ⇑ 291% INCREASE – This is the real money maker
Impressions: ⇑ 226% INCREASE
March 2023
In March 2023, the website got 171 clicks and 14.6K impressions in Google Search results.
March 2024
By March 2024, the website’s performance had significantly improved in clicks and impressions.
And since November 2022, take a look at those trends (We started with the client in June).
And direct from the client, here is an excerpt from a chat with Mitch in February 2024 (8 months after starting with BCS).
“Looking at Marketing ROI by quarter from last year and this January. The biggest ROI is Google.” – Mitch Smedley, 2024
Truth is though…
He didn’t always feel this way.
Take a peek at his journey with SEO, where he went from a non-believer to figuring out how to spend more money with us.
Based in Kansas City, MO. Mitch Smedley of Smedley Plumbing is dedicated to providing his clients with top-notch service and peace of mind, ensuring they always have a reliable team to call on.
But…
As with far too many small business owners we chat with, Mitch hit a rough patch with his digital marketing efforts in 2023.
“At this point, we believe that more people in this generation are turning to social media instead of using Google to find someone in the home service space” – Mitch Smedley, 2023
Mitch shared this with the Blue Crocus Team in early 2023, venting some frustration about his marketing spend. “At this point, we believe that more people in this generation are turning to social media instead of using Google to find someone in the home service space.”
Spoiler alert. Google is still alive and well as a search
Despite pouring massive amounts of money into marketing and SEO, the results Smedley Plumbing was getting were “meh” at best. Mitch had partnered with another agency, hoping to crack the marketing code, and while he liked the company/people, things weren’t panning out in ROI.
They weren’t afraid to invest either..
$8000/mo going to Search Engine Optimization (SEO), Local Service Ads (LSA), and Over-The-Top (OTT) advertising, but the leads just weren’t rolling in.
He was doing everything he could to leverage other channels, such as word of mouth, amazing community service (check out their #familyfirst initiative), asking for reviews, and writing out thank you cards after every job.
It seemed their investment was going down the drain.
Here is how Smedley Plumbing’s numbers broke down:
That’s exceeding $8,000 on ads and SEO alone. For mediocre results? HEARTBREAKING.
It was clear that the previous agency had missed the mark with their SEO strategy. While it wasn’t a total disaster, for the amount he was paying, there were far too many holes to be ignored.
After working on some offboarding issues with his previous agency, Mitch jumped on the Blue Crocus Solutions train in June of 2023.
Our comprehensive strategy to improve Smedley Plumbing’s online visibility, attracting more qualified leads, and maximizing ROI involved:
A simple yet effective strategy. SEO at its core.
By February of 2024, Mitch was no longer doubting SEO, he was trying to figure out how to spend more money with us to increase his leverage.
Google organic leads were his highest source of jobs for the business at this point.
As a result of this, Smedley Plumbing decided to double down on his marketing spend with Blue Crocus Solutions. No fancy frills, just more of the same goodness that had gotten him the results up to this point.
Organic growth through SEO can provide sustainable, long-term results that paid ads simply can’t match. SEO is definitely NOT dead.
Now we could sit back and pat ourselves on the back, but the truth is, this wouldn’t have been possible without the Smedley team pulling their weight.
Mitch and his team at Smedley Plumbing didn’t just sit back and watch things happen – they got involved by keeping tabs on their numbers.
By keeping a close eye on his ROI, Mitch was able to identify, with accuracy, that his 2023 Q1 marketing strategy wasn’t delivering the results he needed.
Without his diligent tracking of ROI, Smedley Plumbing might have continued down the wrong path, wasting valuable resources.
The resilience and determination to keep going and trust Blue Crocus Solutions after a rocky start with another agency paid off.
Thanks to a revamped SEO strategy and community presence, Google became Smedley’s top-performing channel.
Our partnership paid off big time!
Smedley has now decided to double down on their SEO efforts after feeling confident in the work we’ve been doing for them.
After thinking that SEO was dead, betting on BCS to keep building on their success and seeing results is HUGE.
We’re excited to see what comes next.
So what are you waiting for? Could the Blue Crocus Solutions team help you to get the results you are looking for in your business?
FAQ:
Q: How much was Smedley Plumbing spending before he doubled his budget?
A: Smedley Plumbing was on our Gold plan to start, and then moved to our Diamond plan when he saw the ROI coming through
Q: Could this work for me?
A: The Best way to find out is to take a look at what your website/SEO is doing currently for your business, what’s working, what’s not working, and then take a look at where you want to be in a year.
Q: How fast should I expect results like Smedley Plumbing?
A: The first engagement was 8 months before Mitch saw the results he did. SEO doesn’t happen overnight. Keep this in mind when shopping, whether you work with us or another agency – SEO is a long-term investment, and to use a Canadian analogy, it is like building a snowman. As the snowball rolls, it picks up more and more momentum. That is what SEO is like. Find a good agency, then stick with it.
