When you search for your products and services on Google what appears at the top? Most likely, it's your competitor's ads you see first, which makes sense.
Businesses large and small are investing in Google Ads because they know search engines are not just an integral part of the customer's journey but they are the initial step and first touch point between a company and people looking for the products and services they offer.
From a business perspective, Google Ads are the most profitable advertising platforms on the internet and offer an exceptional ROI for your marketing dollars.
Creating online ad campaigns with the help of our digital marketing agency will ensure you get your products or services in front of your target market at the perfect moment in their customer journey - when they are searching for exactly what you offer.
Why Should I Invest In Google Ads?
Google Ads allow you to have complete control over your ad spend and results in real-time. You only pay Google when someone engages with your ad (PPC or pay-per-click) so your advertising budget is not wasted. Google Ads and PPC advertising offers impressive ROI, and when set up strategically to achieve the results you want for your business, it is extremely effective.
With our Google Ad specialists creating your ads and setting them up for you, your advertising will be laser targeted, fully optimized, and guaranteed to convert. Done right, whether or not someone goes on to make a purchase or contact your company, your ad will convert those engagements into warm leads that you can build a relationship with and market to again and again.
If you want results and you want them now, Google Ads is where it's at!
Google Ads Give Your Entire Digital Marketing Strategy A Boost
Aside from the immediate profitability Google Ads offer, they also increase your company's visibility and raise your brand awareness exponentially. Your company will be in front of potential clients who are now aware of your brand, even if they didn't click your ad, and it didn't cost you a dime. Search ads increase brand awareness as much as 80% and with advertising influencing the purchasing decisions of 90% of consumers the reward for businesses who invest in Google Ads is well worth the minimal risk.
Furthermore, if you landing pages deliver on your ad promises (and they will because our digital marketing experts create and optimize them for you), your website performance and conversions go up on top!
What Exactly Are Google Ads?
Google Ads is Google’s online advertising platform. It allows companies to target specific Google users based on the keywords they are using in their searches. Businesses and advertisers can create various types of ads that lead users to a landing page or an optimized page on their website where they then persuade the user to purchase a product, service, or provide them with personal information for the purpose of marketing to them directly. When you promote your brand or company on Google, you only pay when someone clicks your ad (PPC).
The cost of each click is determined based on the competitiveness of the keyword or keywords your ad is targeting. For example, if there are a lot of businesses want to create an ad based on a specific keyword or phrase, it is considered a highly competitive keyword and the price per click will be more than if you target keywords that are less popular or in-demand.
Why Partner With Us To Manage Your Google Ads And Search Engine Marketing (SEM)
Google has designed their Ad services to make Google money, not you. Unlike Google, we are here to help you make money from your advertising dollars NOT Google. Our goal is to help you achieve whatever goals you want to achieve with your ads for the maximum return on your advertising budget. We manually set up your Google ads, after doing extensive keyword research, to make sure your business appears at the top when your ideal customer searches for the product and services that you offer. We create optimized landing pages, monitor your Google Ads account weekly, and make adjustments and modifications to your ads based on the data to ensure you are getting the best results and your ads are helping you achieve your business goals.
We take all the guesswork out of Google Ads. Our team knows:
- Make your business visible immediately with Google Ads
- How users are searching for the products and services you provide
- What keywords to target
- What budget is needed and how to allocate it to hit your profit and business goals
- How to measure the impact of your ads and online marketing and how to optimize it for maximum ROI
Monitoring your efforts and ensuring that you are getting the results you want from your advertising efforts is virtually impossible to do while running your business which is why hiring a digital marketing agency with experience and proven expertise in Google Ads, like us, makes good business sense. Outsourcing this role to our digital marketing agency, you gain access to SEO experts and certified Google Ads specialists who are solely focused on getting you the results you want from your digital marketing efforts and online presence.
Partnering with us you gain the competitive advantage because we make sure you:
Your customers have unique characteristics which is why, like Facebook Ads, Google Ads allows you to target your ads using very specific criteria like times and days, demographics, location, search history, interests, age, and so on. Based on your ideal customer avatar, our agency determines the most effective targeting criteria to reach your target market for maximum conversion, and applies those specifics when setting up your ads.
Unlike traditional forms of marketing, when you advertise on Google you only pay when a user clicks your add (PPC). As a result, you can see exactly whether your marketing spend is working in real-time, and know that each dollar spent is converting into a sale or qualified lead. With 50% of users who click your ad likely to make a purchase, highly targeted and optimized Google Ads are the best place to put your marketing budget.
Have a promotion or event you want your target market to see? Our PPC experts can launch it quickly and provide you with preliminary stats in mere hours. If you want your business or promotion to be the first result on Google at a specific time as early as tomorrow?
We can make that happen with Google Ads.
If you want to have a campaign end when a promotion on your website ends or your sell your last unit, it can be taken offline the second that happens. Unlike SEO which is a long game, we can launch and end a paid search campaign with a single click.
Our digital marketing agency is dedicated to helping you get the highest return on your marketing investment. We can help you determine what your budget should be in order to achieve your goals but you always have full control over how much is spent. Based on the real-time results you see, you can have us increase or decrease your ad spend on a particular ad, ad group. or Google campaign instantly.
We use your Google Ads account so you have full access to your ads and your results in real-time, any time. You can check up on your ads over a cup of coffee on the app or on your desktop so you are always in the loop. We also send weekly or monthly reports to you that include key indicators and meet with you to help you understand how your ads are doing and their profitability. When you partner with us, you are always in the driver's seat.
What Our Google Ad And PPC Management Services Include
- Manual setup of your Ads for maximum results
- Custom designed optimized landing pages
- Website optimization
- Keyword research
- Competitor research
- Laser targeted Ads designed for your target market and ideal customer
- Re-marketing of your Ads to increase your ROI
- Weekly data analysis and ad monitoring so we can make adjustments quickly to increase engagement and ensure that you are getting the results you want with PPC